On 4–6 October, Mail Order World, a fair for companies in mail order and e-commerce, was held in Wiesbaden. Germany. Alektum Inkasso (a debt collection agency) exhibited for the second year running. Once again, many were interested in the company’s pan-European presence and unique concept: Get your money back. And the customer.

Sandberg Trygg designed the stand, a value calculator, a game where first prize was a trip to an Alektum country of your choice and a new homepage for the international website. In addition, a new presentation folder produced in the spring was one of our many products on display at Wiesbaden – all in line with Alektum’s new graphic identity.

You know what it’s like at a trade show. Crowded, warm and difficult to get an audience. Which is why you have to get your message across fast. A short film is often a good way to do it.

In May, Kollmorgen paticipated in CeMAT, an intralogisitics trade show in Hannover. We made a film for them where you see the benefits of choosing Kollmorgen. What would usually take 15 minutes to explain, takes just three. Easy for visitors to take in, easy for the sales people to add to. Another plus is that it comes in handy during customer visits.

At the recent 9th European Peritoneal Dialysis (EuroPD) conference in Strasbourg, France, Sandberg Trygg helped Gambro present the latest and strengthened scientific evidence for their peritoneal dialysis offering.

“The attendees are specialist doctors, leading experts in their field. Of course, the hard scientific basis for Gambro’s market communication is what’s most important to them”, explains Simon Copley, the copywriter on the project. “We turned that to our advantage. And made the science the real star of the film and the brochures at the Gambro booth.”

Click on the booth to start the film.

Distance Selling Day (Distanshandelsdagen) celebrated 30 years on November 19th, this year. It was only natural that Alektum Inkasso, with many clients in distance selling, was among the exhibitors at Åhaga event centre i Borås.

Sandberg Trygg developed a stand for the exhibition based on the same theme as the international campaign rolled out earlier this year. The campaign strengthens Alektum Inkasso’s strong position on caring for its clients’ customer relationships.

It was also important to stress the company’s continual expansion internationally. Which is why we produced the Travel Game (Resespelet) – a game where the visitors have to match the right airport code to the right city in the shortest possible time. The prize? An orange Alektum suitcase … of course!