With all due respect to friends and clients at SKF, the question is not quite as ridiculous as you might think. At least not for this layman. Some background. SKF has provided bearings for over a century, in the process learning just about everything there is to know about how objects rotate – and just as importantly, why they suddenly stop. And guess what they discovered? The vast majority of mechanical breakdowns can be attributed to a malfunctioning rotating part. Who’s the greatest expert on those parts? SKF. And who’s the world’s leading supplier of them? Right again.

No, dear reader, as you’ve already guessed, I wouldn’t dream of blaming SKF. My aim was simply to share with you what an extraordinary company it is. But had the headline been ’SKF is fantastic,’ you would never have made it this far. After all, nothing bores a reader more than bluster and blarney.

The common wisdom is that you shouldn’t sell to people who don’t pay on time. But many payment problems are temporary (unemployment, divorce, etc.) and getting new customers is expensive and time-consuming. Which is why it is unwise to say no to late payers. Alektum Inkasso is now rolling out an international campaign based on exactly that thinking.

The theme for the campaign is: Don’t worry, just sell to your customers. Should payment problems arise, Alektum Inkasso will take care of the case and make sure you get your money back – without jeopardizing customer relationships. When the debt is settled, you can sell to your customers again with no hard feelings.

A friend sent me this link the other day. It’s a simple little website for a simple little idea:
The Fun Theory.

The theory is this: Changing people’s behaviour is easy if you make it fun.

From that small seed, they’ve developed several short films showing people enjoying themselves while making a small difference to the world. We’ve got musical stairs, the world’s deepest litterbin and an arcade machine that recycles at the same time. Take a look and enjoy.

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Kollmorgen is now launching its NDC Partner Program. With this program, their customers, companies that build driverless vehicles, get the opportunity to deepen their cooperation with Kollmorgen. Sandberg Trygg has produced a brochure describing the benefits of being a partner and the support provided at each level of membership. Kollmorgen’s sales representatives will use the brochure on customer visits all over the world.

Recently SCA was recognized as the second greenest company in the world (only beaten by a manufacturer of wind energy turbines). Did you know, for instance, that SCA plant three trees for every one tree they use?

As part of their ongoing commitment to the lowest environmental impact, the TENA brand managed to fit more products into their packaging and boxes. More products in the same space– and the same weight–give clear handling and storage advantages for customers. And gives a significant reduction in packaging materials and road transport to soften the impact on the environment.

Sandberg Trygg was proud to help communicate the change to customers – using the most environmentally friendly, carbon neutral paper, of course.

After the launch of Epoch Technology and several other successful projects together, Sandberg Trygg has been assigned to develop Axel Christiernsson’s image campaign. The purpose is to strengthen their role as the leading manufacturer of grease sold under other brands. The campaign will continue for a year and be rolled out worldwide.

CMIV (Center for Medical Imaging and Visualisation) is a research institute specialising in neurodegenerative diseases, for example, Alzheimer’s, and in only a very short time has gained international recognition for its cutting-edge technology. CMIV is, however, dependent on private donations. As a part of a larger campaign, Sandberg Trygg has helped CMIV with a new image brochure. The purpose is to describe what CMIV do in an easy-to-understand way and inspire contributors to support them.

Luna has been a corporate brand for many years. Nowadays it is both a corporate brand and a product brand as Luna has chosen to let its new tool series bear the name Luna. To make customers aware of this change, Luna chose to consult Sandberg Trygg. The agency produced a concept “Time for a new habit” and deployed it, among other things, in ads.

Gambro turned to Sandberg Trygg to renew its brand communication. The assignment also included a revamp of their graphic identity, new packing design, sales support material, booth design, ads and much more.

AD Ola Carlberg lived and breathed Gambro 24/7 during the winter and spring of 2008. “We have worked to tough time schedules. A lot had to be produced during a short period. And we did it.”

One of many assignments was to make Gambro visible to international visitors attending the big EDTA Fair in Stockholm in May. “You don’t often get the chance in b2b to wallpaper Arlanda or to be visible outdoors, so that was fun,” says Ola.

Astra Tech is a multinational player that manufactures and markets dental implants and advanced healthcare products, for example catheters and equipment for autologous blood transfusion. Sandberg Trygg has worked with clarifying and reinforcing Astra Tech’s brand on the corporate level, among other things by producing the motto ”Quality of Life as a Guiding Star” .