The b2b agency for better business
15
Jun
2011
If so, congratulations! It’s obviously made an indelible impression on those who have come into contact it. Who knows, one day it might even end up in the Museum of Brands in London – an institution dedicated to showcasing the evolution of branding, advertising and packaging design from the time of Queen Victoria to the present day.
9
Dec
2010
Parker is striving to grow quickly within the product area of pneumatics. In only a short time, they have come into contact with hundreds of potential customers. The secret? A focused investment in search engine advertising and a new website exclusively devoted to pneumatics.
24
Nov
2010
Technology-driven companies often find it hard to get used to the idea that customers’ subjective perceptions and feelings actually contribute to creating value. They suppose that value resides exclusively in a product’s design, performance, reliability and durability.
30
Sep
2010
This week Nynas is rolling out a global campaign to clarify the company’s core values. The values are based on key factors that have made Nynas a global leading company, and which will now equip Nynas for future growth.
3
Sep
2010
This autumn almost 300,000 students will begin at one of Sweden’s universities or colleges. So far their main concerns are probably about finding somewhere to live and passing exams. But soon their thoughts will turn to their future dream career and employer.
11
Aug
2010
The German group Kraftwerk was formed in 1968 by Ralf Hütter and Florian Schneider. During the first few years they mainly did instrumental, experimental music but then they gradually moved over to electronic pop music. They often had to develop the instruments themselves to get the sound they were looking for.
4
Jun
2010
Core values often only get so far as an internal document. But not at Modul-System, one of Europe’s leading manufacturer of racking systems for light service vehicles. A while ago they asked us to help them highlight their core values. It all ended with us turning these values into a film.
The film has several levels. On the surface you are taken on a journey that reveals each core value. But then you can always click to dig deeper into the details. The film will be used in several contexts, such as at trade fairs, on sales visits, as an introduction to new employees and, of course, on the web.
But enough talk – click on the window and enjoy the film.
25
May
2010
Anyone who’s walked past a building site in Stockholm has seen them. Bright orange and usually filled with rubble, they’re everywhere. Heck, even I’ve seen them, and I’m pretty good at filtering out anything to do with hard physical labour. That said, I take my hat off to Big Bag. As far as I’m concerned, these bags are sheer marketing wizardry.
30
Mar
2010
Advertising is a constant battle for attention. In spite of that, the majority of ads only engage one of our senses – sight. Hearing is equally powerful, but is not equally exploited as a ”means of persuasion”.
17
Mar
2010
Natural life is cyclical. Just as spring gives way to summer and night to day, human behaviour follows recurring patterns. I’ve long believed that when a certain type of conduct has become sufficiently pervasive for our collective consciousness to accept it as the norm, it has probably reached the top of its cycle and is about to head into retreat. The challenge is to identify these cyclical peaks as they occur.